When Google says jump, the web designers ask how high. Sometimes that is good; sometimes a quirk in the ranking algorithm causes web designers to re-tool their pages in the most stupid way imaginable in the quest for an edge over the competition.
Yesterday it was made-for AdSense pages with no content except a ton of AdSense ads.
Today the craze is about Google giving more weight to keywords at the beginning of the title of a page. That is why Adobe[a], a company who specializes in design and helping customers by
enhancing their brands[*][b], has the following title for their flagship product Photoshop CS5:
Perhaps is gives some more clicks, but it sure isn't good design having those keywords there like the droppings of some mythological rat SEO. Google's goal is to be un-game-able, meaning that if the content is good, you rise to the top - if not, you don't. Therefore their webmaster guidelines have been very focused on not doing things just for the Googlebot[d]. These title keywords are a small taste of what we can expect if Google drops that policy.